At VÖR, we take the protection of your personal data seriously. This privacy policy describes how VÖR ApS collects, uses, stores, and protects your personal data when you visit our website, shop with us, contact us, or subscribe to our marketing.
We process personal data in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act.
1. Data Controller
VÖR ApS is the data controller for the processing of your personal data.
VÖR ApS
CVR no.: 46672526
Address: Guldbergsgade 10, 3 th, 2200 Copenhagen N
E-mail: info@houseofvor.com
Web: www.houseofvor.com
If you have any questions about this privacy policy or our processing of your personal data, you are always welcome to contact us.
2. What personal data do we collect?
We only collect personal data that is relevant and necessary for the purposes for which it is processed.
Depending on how you use our website, we may process the following information:
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name
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address and delivery address
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email address
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phone number
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information about your orders and purchase history
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payment and transaction information
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correspondence with our customer service
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information about returns, complaints, and refunds
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IP address and technical information about your device and browser
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information about your use of our website
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marketing preferences and information about your interaction with our marketing.
As a rule, we do not process sensitive personal data.
3. When you shop at VÖR
When you make a purchase in our webshop, we process the information necessary to complete and manage your order.
This typically includes name, address, delivery address, email address, phone number, information about the products you have purchased, as well as relevant payment and transaction information.
The purpose of the processing is, among other things, to:
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process and deliver your order
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handle payment
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send order confirmation and delivery information
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handle returns, refunds, and complaints
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provide customer service
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comply with our accounting and bookkeeping obligations.
The processing primarily takes place because it is necessary to fulfill our agreement with you, cf. GDPR Article 6, subsection 1, litra b.
Information that we are obliged to store as part of our accounting records is also processed to comply with our legal obligations, cf. GDPR Article 6, subsection 1, litra c.
4. Payment
When you pay for an order, the necessary payment information is processed by our payment provider(s).
As a rule, VÖR does not receive your full payment card details. We only receive the payment information necessary to register and manage your order, payment, and any refunds.
5. Delivery
To deliver your order, we pass on necessary information to the shipping and logistics companies that handle the delivery.
This may include your name, delivery address, email address, and phone number.
The information is shared only to the extent necessary to deliver your order and inform you about the delivery.
6. Customer Service
If you contact us via email, contact form, social media, or in any other way, we process the information you provide to us.
This may include, for example, your name, email address, order number, and the content of your inquiry.
We use the information to respond to your inquiry, provide customer service, and handle any questions regarding purchases, delivery, returns, or complaints.
The legal basis depends on the nature of the inquiry and will typically be GDPR Article 6, subsection 1, litra b, when the inquiry concerns a purchase or a potential agreement, or Article 6, subsection 1, litra f, when the processing takes place based on our legitimate interest in being able to communicate with and provide service to our customers.
7. Newsletter and marketing
If you subscribe to our newsletter or otherwise give consent to electronic marketing, we process the information necessary to administer your subscription and send you the marketing you have requested.
This may include, for example, your email address, your name, your marketing preferences, and information about how you interact with our newsletters, such as openings and clicks, if the service used records this.
We only send electronic marketing to you when we have a valid basis for doing so under the Marketing Practices Act.
You can unsubscribe from our newsletter at any time via the unsubscribe link in our emails or by contacting us.
If you withdraw your consent, it does not affect the lawfulness of the processing that took place before the withdrawal.
We may retain documentation of your previous marketing consent for a limited period after your unsubscribe, if it is necessary to be able to document that the marketing was sent legally.
8. Visits to our website and cookies
When you visit www.houseofvor.com, we may process technical information about your visit, including, for example, IP address, browser type, device, pages visited, and your interaction with the website.
Some of this information is collected using cookies and similar technologies.
Necessary cookies may be used to ensure that the website and webshop function correctly. Other cookies, for example for statistics, analysis, and marketing, are only used to the extent that the necessary consent is available.
You can read more about which cookies and similar technologies we use, their purpose, and storage period in our Cookie Policy. Here you can also change or withdraw your cookie consent.
9. Who do we share your information with?
We do not sell your personal data.
However, to operate our webshop and deliver our products and services, it may be necessary to share or entrust personal data to selected partners and suppliers.
This may include, among others:
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our webshop and hosting provider
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payment providers
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shipping and logistics companies
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accounting and bookkeeping systems
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IT and cloud providers
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email and newsletter services
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analysis and marketing platforms, if you have given the necessary consent
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professional advisors or public authorities, when this is necessary or follows from legislation.
When a supplier processes personal data on our behalf, the supplier acts as a data processor and may only process the information according to our instructions and in accordance with applicable data protection rules.
Other recipients, such as payment providers or shipping companies, may in certain cases be independently data controllers for their processing of the information.
10. Transfer of information outside the EU/EEA
Some of our suppliers and their sub-suppliers may be established outside the EU/EEA or process personal data from countries outside the EU/EEA.
If personal data is transferred to a country outside the EU/EEA, we ensure that there is a valid transfer basis under the GDPR.
This may include, for example, a decision by the EU Commission on an adequate level of protection or the EU Commission's standard contractual clauses.
You can contact us if you want further information about the relevant transfer bases.
11. How long do we store your information?
We only store personal data for as long as it is necessary for the purpose for which the information was collected, or for as long as we are legally obliged to do so.
Information included in our accounting records is generally stored for 5 years from the end of the financial year to which the material relates, in accordance with the rules of the Danish Bookkeeping Act.
Information regarding purchases, customer service, returns, and complaints may be stored for as long as it is necessary to manage the customer relationship and any legal claims.
Information that is only processed based on your consent is generally deleted or anonymized when you withdraw your consent, unless we have another legal basis for continued storage.
Information collected via cookies is stored for the periods stated in our Cookie Policy.
12. Security
We take appropriate technical and organizational security measures to protect your personal data against accidental or unlawful deletion, loss, alteration, unauthorized access, or disclosure.
Access to personal data is limited to those persons and suppliers who have a relevant need for the information.
13. Your rights
When we process personal data about you, you have a number of rights under the GDPR.
Depending on the circumstances, you have, among other things:
Right of access
You have the right to receive information about what personal data we process about you and to access the information.
Right to rectification
You have the right to have inaccurate or incomplete personal data about you corrected.
Right to erasure
In certain cases, you have the right to have your personal data erased before the time of our general deletion. However, this right is not absolute, for example if we are legally obliged to retain the information.
Right to restriction of processing
In certain cases, you have the right to have the processing of your personal data restricted.
Right to object
In certain cases, you have the right to object to our processing of your personal data. You always have the right to object to the processing of your data for direct marketing purposes.
Right to data portability
In certain cases, you have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format and to have the information transferred to another data controller.
Right to withdraw consent
If our processing is based on your consent, you can withdraw this consent at any time.
If you wish to exercise your rights, you can contact us at info@houseofvor.com.
14. Complaint to the Danish Data Protection Agency
If you are dissatisfied with the way we process your personal data, you are welcome to contact us.
You also have the right to lodge a complaint with:
Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
You can find further information about your rights and complaint options on the Danish Data Protection Agency's website.
15. Changes to the privacy policy
We may update this privacy policy periodically, for example if we change the way we process personal data, implement new services, or as a result of changes in applicable law.
The current version will always be available at www.houseofvor.com.
Last updated: August 19, 2026